Mesmerismus and Power of Hypnotic Gaze

lundi 11 juin 2018

THIRD EYE ACTIVATION AND MESMERISM EXERCISES

How a Few Pages Can Make or Break Your Website

A prospect unequivocally disagreed with a recommendation I made recently.

I told him a few pages of content could make a significant impact on his site. Even when presented with hard numbers backing up my assertions, he still balked. My ego started gnawing: would a painter tell a mathematician how to do trigonometry?

Unlike art, content marketing and SEO aren’t subjective. The quality of the words you write can be quantified, and they can generate a return for your business.

Most of your content won't do anything

In order to have this conversation, we really need to deal with this fact.

Most content created lives deep on page 7 of Google, ranking for an obscure keyword completely unrelated to your brand. A lack of scientific (objective math) process is to blame. But more on that later.

Case in point: Brafton used to employ a volume play with regard to content strategy. Volume = keyword rankings. It was spray-and-pray, and it worked.

Looking back on current performance for old articles, we find that the top 100 pages of our site (1.2% of all indexed pages) drive 68% of all organic traffic.

Further, 94.5% of all indexed pages drive five clicks or less from search every three months.

So what gives?

Here’s what has changed: easy content is a thing of the past. Writing content and “using keywords” is a plan destined for a lonely death on page 7 of the search results. The process for creating content needs to be rigorous and heavily supported by data. It needs to start with keyword research.

1. Keyword research:

Select content topics from keywords that are regularly being searched. Search volume implies interest, which guarantees what you are writing about is of interest to your target audience. The keywords you choose also need to be reasonable. Using organic difficulty metrics from Moz or SEMrush will help you determine if you stand a realistic chance of ranking somewhere meaningful.

2. SEO content writing:

Your goal is to get the page you’re writing to rank for the keyword you’re targeting. The days of using a keyword in blog posts and linking to a product landing page are over. One page, one keyword. Therefore, if you want your page to rank for the chosen keyword, that page must be the very best piece of content on the web for that keyword. It needs to be in-depth, covering a wide swath of related topics.

How to project results

Build out your initial list of keyword targets. Filter the list down to the keywords with the optimal combination of search volume, organic difficulty, SERP crowding, and searcher intent. You can use this template as a guide — just make a copy and you're set.

Get the keyword target template

Once you’ve narrowed down your list to top contenders, tally up the total search volume potential — this is the total number of searches that are made on a monthly basis for all your keyword targets. You will not capture this total number of searches. A good rule of thumb is that if you rank, on average, at the bottom of page 1 and top of page 2 for all keywords, your estimated CTR will be a maximum of 2%. The mid-bottom of page 1 will be around 4%. The top-to-middle of page 1 will be 6%.

In the instance above, if we were to rank poorly, with a 2% CTR for 20 pages, we would drive an additional 42–89 targeted, commercial-intent visitors per month.

The website in question drives an average of 343 organic visitors per month, via a random assortment of keywords from 7,850 indexed pages in Google. At the very worst, 20 pages, or .3% of all pages, would drive 10.9% of all traffic. At best (if the client followed the steps above to a T), the .3% additional pages would drive 43.7% of all traffic!

Whoa.

That’s .3% of a site’s indexed pages driving an additional 77.6% of traffic every. single. month.

How a few pages can make a difference

Up until now, everything we’ve discussed has been hypothetical keyword potential. Fortunately, we have tested this method with 37 core landing pages on our site (.5% of all indexed pages). The result of deploying the method above was 24 of our targeted keywords ranking on page 1, driving an estimated 716 high-intent visitors per month.

That amounts to .5% of all pages driving 7.7% of all traffic. At an average CPC of $12.05 per keyword, the total cost of paying for these keywords would be $8,628 per month.

Our 37 pages (.5% of all pages), which were a one-time investment, drive 7.7% of all traffic at an estimated value of $103,533 yearly.

Can a few pages make or break your website? You bet your butt.

Sign up for The Moz Top 10, a semimonthly mailer updating you on the top ten hottest pieces of SEO news, tips, and rad links uncovered by the Moz team. Think of it as your exclusive digest of stuff you don't have time to hunt down but want to read!

vendredi 8 juin 2018

Instant and Rapid Hypnosis Inductions - How to improve the Gaze Exercise

Risk-Averse Link Building - Whiteboard Friday

Posted by rjonesx.

Building links is an incredibly common request of agencies and consultants, and some ways to go about it are far more advisable than others. Whether you're likely to be asked for this work or you're looking to hire someone for it, it's a good idea to have a few rules of thumb. In today's Whiteboard Friday, Russ Jones breaks things down.

Click on the whiteboard image above to open a high-resolution version in a new tab!

Video Transcription

Hey, folks, welcome to another great Whiteboard Friday. I am Russ Jones, Principal Search Scientist here at Moz. I get to do a lot of great research, but I'll tell you, my first love in SEO is link building. The 10 years I spent before joining Moz, I worked at an agency and we did a lot of it, and I'll tell you, there's nothing more exciting than getting that great link.

Now, today I'm going to focus a little bit more on the agency and consultant side. But one takeaway before we get started, for anybody out there who's using agencies or who's looking to use a consultant for link building, is kind of flip this whole presentation on its head. When I'm giving advice to agencies, you should use that as rules of thumb for judging whether or not you want to use an agency in the future. So let me jump right in and we'll get going.

What I'm going to talk about today is risk-averse link building. So the vast majority of agencies out there really want to provide good links for their customers, but they just don't know how. Let's admit it. The majority of SEO agencies and consultants don't do their own link building, or if they do, it's either guest posting or maybe known placements in popular magazines or online websites where you can get links. There's like a list that will go around of how much it costs to get an article on, well, Forbes doesn't even count anymore because they've no-followed their links, but that's about it. It's nothing special.

So today I want to talk through how you can actually build really good links for your customers and what really the framework is that you need to be looking into to make sure you're risk averse so that your customers can come out of this picture with a stronger link profile and without actually adopting much risk.

1. Never build a link you can't remove!

So we're going to touch on a couple of maxims or truisms. The first one is never build a link you can't remove. I didn't come upon this one until after Penguin, but it just occurred to me it is such a nightmare to get rid of links. Even with disavow, often it feels better that you can just get the link pulled from the web. Now, with negative SEO as being potentially an issue, admittedly Google is trying to devalue links as opposed to penalize, but still the rule holds strong. Never build a link that you can't remove.

But how do you do that? I mean you don't have necessarily control over it. Well, first off, there's a difference between earnings links and building links. So if you get a link out there that you didn't do anything for, you just got it because you wrote great content, don't worry about it. But if you're actually going to actively link build, you need to follow this rule, and there are actually some interesting ways that we can go about it.

Canonical "burn" pages

The first one is the methodology that I call canonical burn pages. I'm sure that sounds a little dark. But it actually is essentially just an insurance policy on your links. The idea is don't put all of your content value and link value into the same bucket. It works like this. Let's say this article or this Whiteboard Friday goes up at the URL risk-averse-links and Moz decided to do some outreach-based link building. Well, then I might make another version, risk-averse-linkbuilding, and then in my out linking actually request that people link to that version of the page. That page will be identical, and it will have a canonical tag so that all of the link value should pass back to the original.

Now, I'm not asking you to build a thousand doorway pages or anything of that sort, but here's the reason for the separation. Let's say you reach out to one of these webmasters and they're like, "This is great," and they throw it up on a blog post, and what they don't tell you is, "Oh yeah, I've got 100 other blogs in my link farm, and I'm just going to syndicate this out." Now you've got a ton of link spam pointing to the page. Well, you don't want that pointing to your site. The chances this guy is going to go remove his link from those hundreds if not thousands of pages are very low. Well, the worst case scenario here is that you've lost this page, the link page, and you drop it and you create a new one of these burn pages and keep going.

Or what if the opposite happens? When you actually start ranking because of this great content that you've produced and you've done great link building and somebody gets upset and decides to spam the page that's ranking with a ton of links, we saw this all the time in the legal sector, which was shocking to me. You would think you would never spam a lawyer, but apparently lawyers aren't afraid of another lawyer.

But regardless, what we could do in those situations is simply get rid of the original page and leave the canonical page that has all the links. So what you've done is sort of divided your eggs into different baskets without actually losing the ranking potential. So we call these canonical burn pages. If you have questions about this, I can talk more about it in the comments.

Know thy link provider

The other thing that's just stupidly obvious is you should know thy link provider. If you are getting your links from a website that says pay $50 for so and so package and you'll get x-links from these sources on Tier 2, you're never going to be able to remove those links once you get them unless you're using something like a canonical burn page. But in those cases where you're trying to get good links, actually build a relationship where the person understands that you might need to remove this link in the future. It's going to mean you lose some links, but in the long run, it's going to protect you and your customers.

That's where the selling point becomes really strong. Imagine you're on a client call, sales call and someone comes to you and they say they want link building. They've been burned before. They know what it's like to get a penalty. They know what it's like to have somebody tell them, "I just don't know how to do it."

Well, what if you can tell them, hey, we can link build for you and we are so confident in the quality of our offering that we can promise you, guarantee that we can remove the links we build for you within 7 days, 14 days, whatever number it ends up taking your team to actually do? That kind of insurance policy that you just put on top of your product is priceless to a customer who's worried about the potential harm that links might bring.

2. You can't trade anything for a link (except user value)!

Now this leads me to number two. This is the simplest way to describe following Google's guidelines, which is you can't trade anything for a link except user value. Now, I'm going to admit something here. A lot of folks who are watching this who know me know this, but my old company years and years and years ago did a lot of link buying. At the time, I justified it because I frankly thought that was the only way to do it. We had a fantastic link builder who worked for us, and he wanted to move up in the company. We just didn't have the space for him. We said to him, "Look, it's probably better for you to just go on your own."

Within a year of leaving, he had made over a million dollars selling a site that he ranked only using white hat link building tactics because he was a master of outreach. From that day on, just everything changed. You don't have to cheat to get good links. It's just true. You have to work, but you don't have to cheat. So just do it already. There are tons of ways to justify outreach to a website to say it's worth getting a link.

So, for example, you could

Build some tools and reach out to websites that might want to link to those tools.
You can offer data or images.
Accessibility. Find great content out there that's inaccessible or isn't useful for individuals who might need screen readers. Just recreate the content and follow the guidelines for accessibility and reach out to everybody who links to that site. Now you've got a reason to say, "Look, it's a great web page, but unfortunately a certain percentage of the population can't use it. Why don't you offer, as well as the existing link, one to your accessible version?"
Broken link replacement.
Skyscraper content, which is where you just create fantastic content. Brian Dean over at Backlinko has a fantastic guide to that.

There are just so many ways to get good links.

Let me put it just a different way. You should be embarrassed if you cannot create content that is worth outreach. In fact, that word "embarrassment," if you are embarrassed to email someone about your content, then it means you haven't created good enough content. As an SEO, that's your responsibility. So just sit down and spend some more time thinking about this. You can do it. I've seen it happen thousands of times, and you can end up building much better links than you ever would otherwise.

3. Tool up!

The last thing I would say is tool up. Look, better metrics and better workflows come from tools. There are lots of different ways to do this.

First off, you need a good backlink tool. While, frankly, Moz wasn't doing a good job for many years, but our new Link Explorer is 29 trillion links strong and it's fantastic. There's also Fresh Web Explorer for doing mentions. So you can find websites that talk about you but don't link. You're also going to want some tools that might do more specific link prospecting, like LinkProspector.com or Ontolo or BrokenLinkBuilding.com, and then some outreach tools like Pitchbox and BuzzStream.

But once you figure out those stacks, your link building stack, you're going to be able to produce links reliably for customers. I'm going to tell you, there is nothing that will improve your street cred and your brand reputation than link building. Link building is street cred in our industry. There is nothing more powerful than saying, "Yeah, we built a couple thousand links last year for our customers," and you don't have to say, "Oh, we bought," or, "We outsourced." It's just, "We just do link building, and we're good at it."

So I guess my takeaway from all of this is that it's really not as terrible as you think it is. At the end of the day, if you can master this process of link building, your agency will be going from a dime a dozen, where there are 100 in an averaged-sized city in the United States, to being a leading provider in the country just by simply mastering link building. If you follow the first two rules and properly tool up, you're well on your way.

So I hope to talk more to you in the comments below. If you have any questions, I can refer you to some other guides out there, including some former Whiteboard Fridays that will give you some great link building tips. Hope to talk to you soon.

Video transcription by Speechpad.com

jeudi 7 juin 2018

How to Hypnotize and Mesmerize Deeper - Powerful Healing Techniques

mercredi 6 juin 2018

Mesmerism in The Lift for Self Confidence

Beyond Youtube: Video Hosting, Marketing, and Monetization Platforms, Compared

Posted by AnnSmarty

A few weeks ago I did a step-by-step article on building up your YouTube presence. When writing the article, I immediately had a follow-up idea on expanding my tips beyond YouTube. Since then, some of the comments have confirmed the need for this follow-up.

The increasing interest in video marketing and diversifying your efforts is not surprising: According to HubSpot’s research 45% of web users watch an hour or more of video per day. That’s a lot if time our customers spend watching videos! And it's projected that by 2020, 82% of all consumer web traffic will be video.

Obviously, if you are seriously entering the video marketing arena, limiting yourself to YouTube alone is not a smart idea, just like limiting yourself to any one marketing channel is probably never a good way to go.

With that in mind, what other options do we have?

	YouTube	Vimeo Pro	Vimeo Business	Wistia
Cost	Free	$20 /m	$50 /m	$99 /m
What's included	Unlimited videos	20GB per week	5TB per week	10 videos a month
Lead generation	No	No	Yes	Yes
Customizable player	No	Yes	Yes	Yes
Collaboration	No	No	Yes	No
Publish native to Facebook & Twitter	No	Yes	Yes	No
Clickable links	No(*)	Yes	Yes	Yes
Domain-level privacy	No	Yes	Yes	Yes
Analytics	Yes	Yes	Yes	Yes (**)
Video schema	No	No	No	Yes
Customer support	No(*)	Yes	Yes	Yes
Cons	Crowded, no good way to send viewers to your site...	Often has issues with bandwidth; videos load slower. If you are looking for organic visibility, it's quite niche-specific (artists, etc.)	Most expensive
Best for	Anyone	Filmmakers	Agencies	Businesses

Video courses and on-demand video

These days, anyone can create their own on-demand video channel. Isn't it awesome? It's also a very smart way to monetize your videos without forcing your viewers into clicking any ads or buying any affiliate stuff you didn't create.

When consolidating your video marketing efforts into your own on-demand video channel, there are important goals to keep in mind (targeting at least several at a time being the smartest approach):

Creating a knowledge base around your product
Positioning your brand as a knowledge hub in your niche
Building up an additional conversion funnel (for those people who are not ready to buy yet)

To me, creating a video subscription channel seems to be a perfect way to monetize your video creation efforts for two very appealing reasons:

You create a product of your own which you are able to sell. With that comes an ocean of opportunities, from enhanced branding to an ability to expand your reach to many more platforms where you can sell your product from.
You build and nurture your own micro-community, which (if you do things right) are able to spread your word, refer more people to join and support you in your other endeavors.

With that in mind, which options do we have to create our own video course?

Not surprisingly, there are quite a few platforms that fall into two major groups:

Revenue sharing platforms. The power of those is that they are interested in selling your courses and there's usually a community to market your course to. That benefit also creates one major drawback: Expect these platforms to dictate you how to format and market your course. Udemy is the best known example here: I started using it mostly for branding and quickly got discouraged due to their multiple restrictions and poor customer support. Still, it's a good place to start.
VOD (video-on-demand) platforms. These will charge you a monthly fee but they will come with awesome marketing features and integrations, as well as total freedom as to what you want to do with your content and your audience. Like with anything, you get what you pay for.Uscreen is a big player here: You can choose your payment model, use your own domain, brand your course the way you want to, send email marketing emails to your students, and even create a custom smart phone app to give your students an alternative on-the-go way to consume your brand-owned content:

Uscreen course

Bottom line:

Like with video marketing platforms, there's nothing preventing you from using both of the above options (for example, you can sell a lighter version of your course on Udemy and keep a more advanced, regularly updated version for your own domain) but just to give you an idea:

Udemy is best if you are very new to course creation and have no budget to start. It also makes it easy to keep an eye on competitors and understand your audience better by watching what and how they rate and review
Uscreen is a logical step further: Once you get more comfortable and have accumulated some videos you may want to bring it to the next level, i.e. create your own branded spot to engage your community better and build an alternative source of income.

Live streaming

Live streaming refers recording and simultaneously broadcasting your video to your audience in real time.

Live streaming has been getting bigger for a few years now and there's nothing that would signal an upcoming slow-down.

The biggest players here are:

YouTube Live
Facebook Live
Periscope

All the above options are very interactive and engaging: You can see your viewers' comments and reactions as you are streaming the video and you are able to address them right away.

In this case, your choice depends on your own marketing background: Stick to whatever channel currently works best for you in terms of follower/subscriber base and engagement.

Personally, Facebook is my preferred way to stream videos, not because of the actual audience size but because Facebook audience is more engaged. Besides, Facebook sends a notification to my friends whenever I go live which always results in more views.

But it's possible that we don't have to choose...

There are a couple of services that claim to stream "simultaneously" to several of the major platforms which is something I haven't tried yet but I am definitely planning to. If you like the idea, here's what I have been able to find so far:

	Vimeo Live	Crowdcast Multistreams
Supported platforms	"Vimeo and Facebook, YouTube, or your favorite RTMP destinations"	"Facebook Live, Periscope, YouTube Live, and more"
Cost	$75 per month	$89 per month
Extra Pros	Comes with all Vimeo Business features (analytics, collaboration, hosting, etc.)	Comes with nice webinar hosting features

Conclusion

You don’t have to limit yourself to YouTube for video hosting, but you cannot really do without YouTube altogether.
When it comes to YouTube, it’s a powerful video discovery engine but there’s not much you can do to direct those viewers to your own site. You need to be there to be discovered, though.
When it comes to other video hosting platforms, every solution serves its own purpose, so choose one that will serve your needs best.
If you want to consolidate your video marketing efforts (which is a smart and logical step further), create your own on-demand video channel. These days it’s pretty easy and affordable.
Video live streaming is a great way to earn organic social media visibility. Choose your platform to stream based on your current level of engagement and reach. Or, try paid solutions that allow to stream to multiple platforms simultaneously

Are there more tools and platforms you are using? Let us know in the comments!

Mesmerismus and Power of Hypnotic Gaze - Dr. Paret Video Blog